18 SEO Experts On How To Do SEO In 2012

SEO tips 2012

Google is moving fast and algorithms improve rapidly. It’s not easy keeping up with the latest in SEO, so I asked the top SEOs of our industry what we should do more of in 2012, and what we should stop doing. Enjoy these 2012 SEO tips!

This interview is now updated with a 2013 edition, check it out here.

The experts

1. What Is Your Best SEO Tips For 2012?

Rand Fishkin

Move outside of classic, old-school SEO. If you’re sticking to keyword research and targeting with a dose of site accessibility and link building, you’re almost certainly going to lose out to someone who’s broadened to include content marketing, viral product incentives, email, social media, conversion rate optimization and branding as part of their online marketing efforts. The power of combining tactics and reaping the benefits of overlapping marketing practices is insanely awesome.

Dr. Peter J. Meyers

Consolidate, consolidate, consolidate. I think the big lesson of Panda is that more isn’t always better. More indexed pages cost Google money and often dilute your most important content. Canonicalize true duplicates, tame near-duplicates, and burn thin content to the ground. If you syndicate, make sure you bring something unique to the table, and if you’re a thin affiliate, fatten up.

Will Critchlow

More than ever, I believe code is the new content. I think we will see interactive data visualisations getting bundles of links and shares.

Danny Dover

SEO has grown beyond simply building links, writing comments and optimizing tags. It now involves the entire website experience. Don’t focus entirely on doing traditional SEO, instead diversify in other  marketing channels (e-mail, CRO, social, PPC). I think the winners will be the ones who excel at online education. I predict that industry will grow much bigger in 2012.

Bas van den Beld

1. Watch out for personalization and make your content shareable. Things are getting personal. Google is making Google+ the center of it all to make everything as personal as possible. This means that we will be seeing a lot more personal elements, for example in the SERPS. This means you should make your content as shareable as possible. Get people to share and they will spread it to their network. It will show up in their personalized SERPS.

2. Optimize your snippets. Google is putting a lot of emphasis on snippets. Optimize all your snippets, not just the meta description, but also the rel-author, the reviews, everything.

Ann Smarty

If your focus has always been content and quality, there will hardly be anything to change for you next year. Maybe you should try playing with some fresh content and thus tracking hot trends for that. But other than that, just keep on!

Jeremy “Shoemoney” Schoemaker

For 2012 I suggest that people should build websites that people want to link to.

Aaron Wall

Google continues to bias the algorithms toward brands. As Google promotes brands then in many cases you might find using one of those promoted platforms offers a higher ROI than building out sites from scratch. If you look in the SERPs across a wide selection of keywords you will see that many people are building business models based on being the eHow of Facebook or the eHow of Youtube. In addition to that low level sort of stuff, one can list their products for sale on sites like eBay, Amazon or Etsy.

Neil Patel

Stop building links too quickly. If you grow at too fast of a pace, you’ll find that it becomes really hard to achieve top rankings. In 2012, slow and steady will actually win the race. Don’t go after quantity, go after quality links.

Justin Briggs

I’d keep a look out for the growth of entity specific search algorithms, with a focus on building a brand, building out AgentRank/AuthorRank, and citations for “real world” items, such as specific products, locations, movies, songs, etc. I think increased brand detection, rel author, the social graph, and schema are early stages of this style of ranking algorithms. Search engines are moving beyond page and domain level algorithms and becoming increasingly sophisticated at understanding entities / objects.

Tom Critchlow

Focus on user engagement. I think marketers will get a lot more aware of user retention and loyalty and that Google will publicly discuss how they reward these metrics by measuring brand loyalty and search history. Whether it’s that exact metric or not, I think we’ll finally see a slight weakening of link-based metrics and more emphasis put on social/user metrics.

Gianluca Fiorelli

I would strongly suggest in implementing the rel=author and rel=publisher tags, hence using Google+.
In fact, I consider that the “author rank” is going to be one of the most important factors for Google in order to discriminate authoritative sites in the next months, as it will “identify” what authors and publishers sites are really popular both in the social and link graph.

It is my firm conviction that SEO and Social Media are going to merge in many aspects, and those rel are going to be tool Google will use (alongside others signals) to do that merge.

As a consequence, that means that sites will need to finally embrace what we call “Inbound Marketing”, spending less time with old classic tactics (which will still have their importance though, even if reduced IMO) and strategically planning a real content marketing plan, which will need to focus on the users needs, and without forgetting where their users spend time: on search (SEO) and social networks (SMO).

To conclude, my best tip is: SEOs, if you want to rank well in the years to come, you must become Inbounders; use data and code like SEO, communicate like Social Media Specialists and plan content as Content strategists.

Stephan Spencer

One important new area of focus is enhancing your Google listings via rich snippets. Focus in particular on marking up videos. Very few companies are taking advantage of this. I expect that Google will, over time, introduce additional types of rich snippets, in particular, ones that will help promote Google+. Think about such things as Google Hangouts and public Circles showing up as rich snippets in the search results.

Marcus Tandler

Become a Brand (or at least look like one…). Be Social (just don´t spam and annoy people). For any given term, Google doesn´t really want to rank those sites the best, which do the best SEO – Google wants to rank sites, which are the best result for the user – Be one of those sites, be the best result for the user for all the keywords you´re targeting!

Dennis Goedegebuure

Link & anchor text diversity. Any backlink profile of your site needs to be natural and diverse. This has already been important in 2011, but will be getting more important as algorithms become smarter. This includes having a natural follow vs no-follow ratio in backlinks.

Scott Polk

Concentrate on Social Signals that the search engines look at from trusted sources. The NSTIC is going to change things – Google and Bing will give more weight to signals from trusted sources … Google Plus/Profiles, etc.

Trond Lyngbø

All traffic is not equal. Small businesses realize this. Instead of targeting high volume keywords, they will focus more on local SEO strategies that not only attract customers into stores, but also ensure they’ll spend money. Conversion, and not just traffic, will be king.

SEO experts will help businesses discover ‘customer intent’ as they search the Web, to target long tail keywords that address customers’ needs, and do it while communicating their values and USP. They will measure ROI and long term profitability over visitor counts, or search rankings.

Paradoxically, this lowers expenses, since higher quality traffic means better conversion to sales, lesser competition, and reduced advertising costs.

A twist that further boosts local SEO effectiveness is ‘social optimization’. Location-based targeting that focuses on prospective customers where they already gather online, and communicates with them using the right tone and approach, gets explosively more powerful when combined with ‘social marketing’, where friends vote up a product through Facebook likes, or a friend’s ‘customer reviews’ show up on search engine results pages or social media platforms.

Those will be the ‘big wins’ in 2012 and beyond, I think. We’ll see this being the year when ‘search’ and ‘social’ meld together into a future of Social Search.

Russ Jones

Start using metrics to make decisions religiously. Half the battle is being efficient with your marketing dollars. You should know how valuable every link is that you attempt to acquire, how much closer it brings you to overcoming your competitor, and how much it costs relative to the potential traffic it will bring in.

Multi-site strategy. There is absolutely no reason all your eggs should be in the same basket. The only algo-update-proof SEO strategy for your site is to have more sites.

2. What SEO Techniques Should We Stop Using In 2012?

Rand Fishkin

Folks have talked a lot about Google’s webspam team negating the value of a lot of “article marketing” link sources. If I were a betting man, I’d say the next large-scale link spam devaluation algo they’ll launch will be in that realm (and thus, I’d avoid the practice). I did a whiteboard friday earlier this year noting that article marketing is mostly a scam, even though there are times when it can work. I expect to see those “working instances” drop even further.

Of course, that’s not to say that good practices in similar fields like guest blogging, white hat comment marketing and the like aren’t still great techniques.

Dr. Peter J. Meyers

Stop buying exact-match domains just to rank for long-tail keywords. One or two are fine, and domain keywords still matter, but Google is turning down the volume, and the days where you could register 100 domains and link them all to yourself are gone. You’re wasting time and money on a tactic that will eventually crash and burn.

Will Critchlow

I’ve noticed the web spam team using article marketing more and more as their go to example of low quality link building. I have to assume that means they are talking about it a lot in their meetings…

Danny Dover

I recommend you stop basing your day-to-day efforts on “change over time” metrics and start to move toward cohort (preferably tied to an event like sign ups) based metrics. That said, keep the “change over time” graphs for your boss, cohorts are confusing and “up and to the right” graphs are much simpler to showcase your work.

Bas van den Beld

Stop looking at things from your own perspective and start looking from a users perspective.

Ann Smarty

You should have stopped them long before 2012 but if you haven’t yet, here they are:

  • Wasting your time on directory submissions (there are just a couple of them still worth the time and the money, like BOTH and Directory Journal);
  • Wasting your time on article marketing (better try guest blogging instead);
  • Wasting your time on on-site optimization myths (like focusing on keyword density and trying to nofollow all your external links);
  • Wasting your time on trying to cheat rather than investing in quality and long-term approach!

Jeremy “Shoemoney” Schoemaker:

I suggest that people should stop building websites for search engines and start building websites for people.

Aaron Wall

Anything which has a high upfront cost structure without either building brand signals or offering immediate returns is suspect at this point. You not only have latent algorithmic risks from things like the Panda update, but also the fact that Google will scrape & re-purpose as much as they can to launch their own thin arbitrage sites (hotel finder, Google Advisor, product search, flight search, Google places, YouTube, etc.) and preferentially place those at or near the top of the search results.

Look at what Google has done in these verticals. Unless you are in a micro-niche that they view as a waste of time they will eventually try the same in your vertical.

In many cases the parasite will kill the host. Look how many of the yellow page companies have been through bankruptcy.

Neil Patel

SEOs should stop using article spinning and directory submission services. Sure you may see a bit of an increase in rankings, but it doesn’t really help that much. Instead you should focus on building high quality links.

Justin Briggs

From a search quality perspective, I’d tread more carefully with off-topic, inaccurate, and low quality infographics. It’s certainly on Google’s radar. I’m a big fan of infographics, but they’ve worked too well, which has lead to a lot sites and SEO shops just pumping out bad infographics. This will certainly cause a relevancy problem for Google (if it isn’t already), by ranking sites not on their quality, but on their ability to get a lot of infographic links. A number of lower quality affiliate sites and lead gen sites are able to acquire links from hundreds of domains by putting up an infographic on their domain. We’ve seen something similar with widgets back in 2008. I’m not critizing the technique, because I’ve used off-topic linkbait, but you have to be careful when balancing the link profile and creating something defensible.

Tom Critchlow

Article marketing. I doubt many people are still using it anyway but if you are I really think you should stop!

Gianluca Fiorelli

I don’t think SEOs should really stop using any old classic techniques in 2012, for the simple reason that they probably will work still. But surely, as I said before, SEOs should start to spend less time and energy with them. I am thinking especially of techniques like Article Marketing, that has been reduced in spinning articles in hundreds of article marketing sites, which mostly have been penalized by Panda (therefore does not drive that much traffic), and whose links are really bad quality once. Better to spend the time invested in article marketing in creating more quality content for your site and then promoting it with inbound marketing actions.

Stephan Spencer

Stop focusing on exact match keyword-rich domain names.

Marcus Tandler

Stay away from (exact match) keyword links – be glad about every link you´re getting, but don´t obsess about the anchor text.

Dennis Goedegebuure

Outing websites.

Scott Polk

Antiquated Link Building, Article Marketing, You really need to think about the future and plan strategies around where you think the search engines will be heading. It is time to stop chasing the dragon and be proactive.

Trond Lyngbø

Social signals synergizing with search is powerful because it builds trust. We rely more on word of mouth and a friend’s recommendation, over a faceless company’s marketing campaign.

But a disturbing trend is emerging, as companies and professionals endorse black-hat SEO tactics like selling Google+ likes, posting fake customer reviews, and building dozens of dodgy profiles across online communities in an attempt to cheat and lie their way to the top of search rankings. I don’t like how this evolves.

Attempting to “build trust” through lying is just wrong! It has got to stop. I’ve always advised against black hat SEO. As a consultant, it’s important for me to know how these tactics work, but I would never suggest thinking that you can outsmart Google. That could end up a disaster.

A better strategy would be to embrace SEOnomics, rooted in economical leverage of SEO through understanding the psychology of your prospects. That’s the kind that will pay off handsomely in the long run.

Russ Jones

Renting text links. Yes, they can still work, but there is hardly a single link out there that you can’t acquire on a permanent basis for less than 1 year’s pay. Yes, it will take more leg work, but at the end of the year you will have a great link profile that you don’t have to keep paying for every month.

What are your best SEO tips?!

What do you think will be more important in 2012, and what should we stop doing? Feel free to post your best SEO tips. Follow me on twitter, RSS and Google+ if you want more SEO tips in 2012. Happy New Year!

Updated: Added answers from Russ Jones.

Comments

  1. says

    Great post, its clear that social is going to get big this year.

    It’s funny how some of the experts lay a lot more emphasis on content than others. It will be interesting to see which SEO tactics become more widely used this year.

    Tom

  2. So called Experts says

    I mostly don’t agree to what these so called “SEO Experts” are saying… From what I understand from their statements is that Search Engine Optimization had been so hard these days that it is already pointless to do so. If that is correct, then why do they call themselves SEO (Search Engine Optimization) Experts?

  3. says

    Great article Geir! Keep up the good work.

    I would say amen to Ann Smartys comments and add:

    1. Know your SEO basics and be #1 at implementing.

    2. Learn to love keyword research.

    3. write great shareable content (like this piece).

    4. And remember: a link is a link (even if not all are created equal)

  4. says

    Awesome article.

    And they echo my own thoughts.

    Many Old SEO methods will continue to work (for a while) but I think more emphasis will be placed on real connections (connections) and other aspects of marketing (conversion / retention).

    SEO isn’t a proxy for being exceptional.
    It’s a side-effect of kickass marketing.

    SEO is just a tool for the box. And it’s important to prioritize the other aspects of marketing.

    Couple more observations:

    1. I’m also surprised that nobody mentioned curation in the same breath as “content”.

    Instead of churning out (repetitive / echo-chamber) content, I feel that the new authority will be built on pertinent and erudite filtering. i.e. curation.

    The platforms are ready for this shift (pinterest, twitter, posterous, tumblr, quora).

    Hence the importance of creating content that’s designed to be shared.

    2. I’m bullish that email will integrate more into the social layer and will be the primary driver for traffic, conversions and CRM.

    It’s an epic era to be online.

  5. says

    It’s all true. Every point was relevant. Reliance on old school techniques is getting less and less effective. Especially true is Rand Fishkin’s observations about social integration and branding. In my own practice, I’ve personally seen the application of these factors work wonders in a much shorter time than I’d have imagined.

  6. Gavski says

    This just demonstrates something I suspected all along – the “experts” are no further down the information trail than the rest of us!

  7. says

    Great article. We have been focussing on building quality websites and content with our clients for a long time now, and although its a gradual process, the benefits are there long term. Agree with the social aspect, a tweet, or blog referral from a real person carries more weight from a readers perspective than a link from a somewhere on a random website. If you want to be the best in your industry online, make sure your website has the best content in your industry online and if you want people to think you have the most expertise in your industry, you better become the person with the most expertise in your industry! Hard work pays off.

  8. says

    I think it will revolve around Google plus and its social metrics as Google moves away from the twitters and facebooks and starts promoting its own product.

  9. says

    It seems to me that the criticism of article marketing is all premised on a) poor quality content and b) auto-spinning. What if you start with great content (or at least really good content — not everyone can produce GREAT content) and manually spin it, so that your spun articles are of equal quality to the original?

    Seems to me like a great way to get both new eyeballs on and new links to your content.

    So much of what is suggested here is dependent upon already having a base to work with. It doesn’t matter if you write content that people want to link to if no one sees it to even give it a chance in the first place. What do you suggest for a brand new business/site that has ZERO base to start with? Organic growth is all well and good, but surely a big media/CPC spend isn’t the only way to give a new business a jumpstart, is it?

    P.S. – Hand-spinning quality content and auto-submitting it DOES currently still work for this.

    • Geir Ellefsen says

      I’m sure this can work if you know what you are doing, but high quality websites probably won’t publish those articles?

      What do you suggest for a brand new business/site that has ZERO base to start with?

      Start with the basics. Work hard to make the website awesome. Target few keywords if they have limited resources. It’s not easy to make something people will enjoy on a limited budget. But I would avoid doing the old automated stuff like directory submissions and article directories. Try reaching out to people that actually care about your content.

  10. says

    I agree with a lot of what is posted above, it will be a combination of basic SEO and social media that will be the talk of 2012.

    Nothing special just the basic but this is the year we will be combining social media and SEO more. Between quality content and social media you should be able to rank for whatever you want as long as Google itself isn’t in the same market.

    • Geir Ellefsen says

      Thanks for sharing :) I agree basic SEO shouldn’t be forgotten as it is usullay common sense stuff.

  11. James Owen says

    I agree with most what has been posted above, nothing new here though. (which is a good thing)

    My 2012 take away is simple: build quality content, build those few quality links and promote to your community.

    Have a good 2012 SEO year!

  12. says

    My plan for 2012, create an infographic every 2 months and let the links, and traffic roll in itself.

    This will be supported by a number of on-page and off-page activities.

    I am already working on enhancing on-site user experience and rewriting content.

    I hope to achieve some good results before Summer this year.

    Thank for your post, it will help me develop an effective plan for this year.

  13. says

    Really very informative post Geir!

    I feel Press Releases will also be very handy for SEO this year..

    Hope every one have great SEO experience this year.. :)

    • Geir Ellefsen says

      That is kind of the old “Which came first, the chicken or the egg?”-question. Start focusing on content that will get people writing about it or sharing it is a good start. Links are important, but without content you don’t get organic links (in general).

  14. says

    Have you ever wondered why so many SEO sites have poor page rank? There are a lot of SEO gurus who are just guessing and know little more about what’s really going on than the average blogger who’s been doing his homework. Although SEO will continue to be necessary, I believe great shareable content than any (other) SEO tactics. I found that out on some of my blogs, when I stopped trying to SEO and just started concentrating on writing good stuff. My inbound links jumped more than trough any linkbuilding methods before.

    • Geir Ellefsen says

      I wouldnt judge a SEO by his blog, but by looking at his work with clients etc. Many great SEOs don’t have time or want to blog much.

      Glad to hear you are focusing on writing good stuff. Then you are on the right track.

  15. Nick says

    I think it is funny how people are talking about the social mention like Google didn’t upgrade their algorithm about 2 weeks ago for that very thing. They have made several changes in the past 3 weeks, the largest I noticed affecting my competitors was social mention related, but I believe age was weighted slightly heavier as well. Great article though, social mention will be crucial if you want rankings at the top in the future. It all starts with Branding though, as several of the interviewees mention, you can’t truly brand ThisIsAKeyword.com. I have pushed the limits on SEO tactics and was penalized on multiple sites in the past, but the knowledge gained from that experience was invaluable, it forced me to learn first hand exactly what Google wants out of sites through the reconsideration requests, which has set me up for success, ahead of the curve. People not embracing the above, fully, will find themselves becoming less and less relevant, and without any hope of achieving the number 1 spot in Google. I wasn’t surprised to see only one interviewee mention the most important thing you can do, “Start using metrics to make decisions religiously.” Effectively using data is the key to total domination, not to mention it makes it easier on yourself, you don’t have to be a genius if you do what the data tells you to do…

  16. Dillip says

    Thanks for providing so much futuristic SEO points. But I don’t agree that the old school SEO will die in near future or loose their relevancy. Even after panda update, during our testing, we have found that only a handful of quality backlinks could raise the ranking dramatically even in short time.
    But the primary concern for me is the quality content. I can’t understand the nature of algorithm that decides the quality of a content( if anyone, please let me know ). Even definition of quality of a content may vary from person to person. Quality of a content may satisfy a particular group but not all groups. In my view, quality and popularity are two different things but search engines still give more priority to popularity or linking than quality. When I search for snake in Google, the first result is wikipedia but the next 9 out of 10 sites are either snake game sites or videos from youtube. Do you think these game sites are more qualitative than other sites giving details about snakes? So popularity does not mean quality and quality does not mean popularity.
    A bold image of Madona is shared much more on social media and searched more in search engines than a quality content on her life history. Search engines have to fulfill the urge of largest group of users than paying attention on real quality. So definition of quality for search engines still means popularity. and it will be same in 2012. Naturally, they have to respect the need of users for their existence.

    • Geir Ellefsen says

      Yeah, quality is hard to define. Take a look at Amit Singhal’s blog post on quality to learn more about how Google think about quality.

  17. says

    Does anyone else think these tips sound exactly like the ones from last year?

    Social is great and all but it’s easy to game, very easy. I think having social proof is critical to ranking in competitive searches but focusing too much on it will leave you in the dust.

    Links still work, will they work for an extended period of time? Probably not, but, nothing in SEO really works for an extended amount of time except for content. Good content is an anchor. Instead of going gung-ho into social, think about dividing the budget up and spending on content.

    What do I know, I’m not “expert”… just a guy who ranks sites every day.

    • says

      Honestly, I thought I was going to get all the way through this entire list of comments before finding someone with a similar opinion as I have. Aside from the stuff about Google+, this list could of been written last year and it probably would’ve looked exactly the same.

      I always love hearing from the “gurus” as it’s a surefire way to see exactly which methods should be abandoned.

  18. says

    This post is really great. I would love to see a new article presenting new and working strategies of SEO/linkbuilding.

  19. jethromax says

    lots of fluff and bs if you ask me. article marketing is dead long ago? is this like a trick to keep people away from it so there is less competition. article marketing works as of today. noone knows for future, but it is definitely not dead long time ago and works a lot more better than all the fluff they are suggesting. funny self promotions like “try guest blogging” and “forget on page seo” from a guest blogging platform owner as well. wth. LOL. seo experts my a##…

  20. says

    Great interview here Geir! Great to hear the experts speak up and share their thoughts on the future of search.

    One of the items discussed last week at a Lunch & Learn in my company was on voice search. In my opinion, I think semantics will play a large part in SEO in 2012. Both from a voice search and a web search perspective. We see that GoogleWebmasterHelp put together a series on Rich Snippets, and the importance of investing time into writing mark up code around our content. Last year’s announcement for collaboration with Schema is another sign.

    That all being said, we should keep a tab on what new features/commands Siri has to play in the search world. It’s an interesting facet and I think it will change how we think about search from being just a web or mobile search experience, to included a voice search experience component to the mix.

  21. says

    I find it amusing that “Article Marketing” has become the horse that needs to be flogged this year. Earlier ones like Directory Submission are largely dead already. I wonder how the likes of ezinearticles are trying to adapt to this new reality :)

  22. says

    What you should focus on in 2012… is CRO. Conversion Rate Optimization technologies. By using technologies that help you tailor the entire online experience around every visitor, in real-time. You will need the right mix of audience segmentation, engagement, personalization and reporting tools to boost conversion rates. 2012 is the year of CRO! SEO is still extremely important, but it will soon meet his long lost true love. CRO!

  23. says

    The sad thing is that all of the old techniques still work very strongly, well in Australia at least. So many sites in competitive niches here have a backlink profile solely populated with poor quality directory, article and blogroll links.

    It’s frustrating and I hope that 2012 does start to finally, in practice, see these tactics devalued

    • Geir Ellefsen says

      I know exactly how you feel. In Google.no (Norwegian) I see lots of spam/low quality still working as well. But in Google’s defence I get that it’s hard to allocate enough resources to a country with only 5 million people and 2-3 local languages.

      • says

        It’s not that different in Germany. Basically, I’d say that we’re about one year behind the english language scenario – always.

        Oh, my best tip: Write strong content that’s scannable, quotable & shareable. Solid information that’s easy on the eyes will always be gold.

        • Geir Ellefsen says

          Thanks for sharing. I think the different Google versions lagging behind the Google.com is interesting. I click “Google.com in English” for many of my searches.

  24. says

    So the moral of the story is -

    SMO ( Social networking) is good & Article Marketing is Bad .

    Rest are common like building quality links , focusing on quality content etc etc.

  25. says

    Google just go the freelance market place like odesk to watch whats happened on there.I think maximum site owner do the scam seo by overtaking the google system.
    It will not stop the scam i think

  26. says

    I agree with some but not all. What I have found to work for my sites is:
    * writing good custom content
    * Proper onsite SEO
    * weekly blogging (blog embedded on site)
    * Having a site that other sites want to link to (off site SEO)
    * FB, Twitter, LinkedIn & YouTube
    * Conversion oriented site
    * Clear design/mission
    * Easy to navigate
    * “Local” marketing

    I have found that by doing these things week after week, month after month my websites consistently show up on page one of Google for quite a few terms in a very competitive market

  27. says

    Wat will be the future of SEO, as Google is trying its every possible way to defeat SEO professional. and the strange thing is they are getting good business directly or indirectly by SEO professional and their work.

  28. says

    I agree all of the advise sounds good and we implemented that strategy with a recent website. We improved the look, user experience, switched to html5 and added loads of microdata. Then we added google+ and other more up to date share buttons. Kept other changes to a minimum. Our reward for the improved user experience? Dropped like a stone to page 3 on most of our targeted words. No idea why. On the bright side the conversion rate is way up, but I would not write off past techniques just yet.

  29. nguyen tien says

    oh! that true. I think SEO in 2012 is the year of social networking. let your content be known by everyone involved in the product as google + google, facebook … factor is equally important that the new content and trust.

  30. says

    Interesting that no one has talked about mobile?? One of the simplest things you can do to improve your rankings is having a mobile friendly version of your website. The mobile web is already bigger than desktop and having a mobile optimized site is already helping in improving your organic rankings.

  31. says

    I foresee in 2012 Google pushing us more into the Mobile Semantic Web 3.0 and having a Google-bot specific for tablet rendering and perhaps even one for TV based on the acceptance of Google TV and a fully Web integrated Apple TV…”

    Internet TVs and Mobiles will have the lion’s share, so it only makes sense that Google-bots will mutate to cope with that.

  32. says

    All are good in their view, Now SEO is more than SEO, Professional has to adopt quickly to new trends, now Search is becoming Social… Lets learn ” SOCIAL Search”